In 2019, we were engaged to implement the new DMP, Adobe Audience Manager, and deliver a data strategy that could help them achieve their objectives – this included integrating their Adobe Analytics with Audience Manager, along with several media destinations.
Through Adobe Audience Manager, Tourism WA aimed to improve customer experience and media efficiencies, by identifying and targeting high value audiences, and serving them the most relevant content across their customer journey.
We configured Adobe Audience Manager, helping to ensure the platform was integrated with the TWA’s Adobe Analytics. Based on the selection from their media agency, we also went on to integrate Adobe Audience Manager with Facebook and DV360.
Data Strategy
Without a strategy, Adobe Audience Manager offers limited value. Through the data strategy process, we were able to combine their historical knowledge of the Tourism WA.’s data with their new objectives to create a strategy and unlock new opportunities.
Much was achieved during the lifecycle of this initiative and some of the key value points were:
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A first party data strategy can give your organisation a competitive advantage and ROI on your investments
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